Velox

Privacy Policy

Last updated: 30 August 2026

This policy explains how Velox services, including Velox Tri-Fit and AnimateIt, collect, use, store, and protect personal data when merchants install our Shopify app and when people use our image and video creation features.

Information We Collect From AnimateIt Users

When a person uses AnimateIt, we may process their verified email address, uploaded or imported images, generated videos, ratings, reactions, saved items, public-publishing requests, moderation reports and appeals, sharing and referral actions, notification subscriptions, allowance and credit activity, device and browser information, and technical logs.

AnimateIt imports and generated results are private by default. A result becomes eligible for the public gallery only after its owner requests public visibility and the result is approved through the applicable moderation process.

Information We Collect From Merchants

When a merchant installs or uses Velox Tri-Fit, we may collect store information including Shopify shop domain, shop ID, shop name, shop email, app installation status, app configuration, plan and entitlement status, product and product image data, usage events, support messages, and technical logs.

Information We Collect From Shoppers

When a shopper uses Velox Tri-Fit, we may process Shopify customer ID, customer email where available, uploaded personal photos, selected product images, generated DressMe and AnimateMe results, saved looks, product-gallery actions, ratings, sharing actions, and technical usage events.

How We Use The Information

We use this information only to provide and improve Velox Tri-Fit functionality, including virtual try-on, personal photo selection, DressMe and AnimateMe generation, saved looks, product-gallery publishing, sharing, add-to-cart flows, support, security, app performance, merchant analytics, billing, and abuse prevention.

We do not sell personal data.

AI-Generated Media

Velox services use user-selected images to generate virtual try-on or animated results. Generated results may be stored so the user can return to them, save them, request public visibility, rate or react to them, share them, retry them, extend them, or delete them.

Public AnimateIt results may be indexed by search engines and viewed, rated, reacted to, retried, flagged, and shared by other people. Removing a public result or placing it under moderation review removes it from public discovery, although search engines and third parties may retain cached or previously shared copies for a period outside Velox's direct control.

AnimateIt Sharing, Referrals, And Moderation

We record the share and referral identifiers needed to place received results in a recipient's Friends view, measure invitation conversion, prevent duplicate rewards and abuse, and apply invitation credits after a new recipient verifies their email.

A person must sign in with a verified email before submitting a privacy, copyright, or other public-content complaint. We use complaint, appeal, and decision records to remove disputed content from public view while it is reviewed, communicate outcomes to the participants, and detect misuse of the reporting process.

Data Sharing

We may share data with service providers that help us operate the app, including hosting, database, storage, image and video generation, monitoring, email, support, and security providers. These providers are used only to deliver the app and are not permitted to use the data for their own independent purposes.

Data Retention

We retain merchant installation and configuration data while the app is installed and for a limited period after uninstall where needed for security, billing, support, or legal reasons.

We retain shopper-uploaded photos, generated try-on results, saved looks, and ratings while needed to provide app features. The X control in My Velox hides a personal photo from the shopper's account but retains its source file internally; an optional control also hides related results and removes saved looks from the account while retaining generated media internally.

Permanent erasure is handled through applicable privacy requests and Shopify's mandatory customer and shop redaction processes. Backup copies may remain for a limited period before being deleted in the normal backup cycle.

Security

We use HTTPS/TLS for data in transit and encryption at rest for production storage. Access to personal data is limited to authorized personnel and systems that need access to operate, support, secure, and improve the app.

Security Incident Response

We maintain a security incident response process to identify, contain, investigate, remediate, and document suspected security incidents involving Velox Tri-Fit systems or personal data.

If we determine that a personal data breach affects merchant or shopper data, we will notify affected merchants and, where required, relevant authorities without undue delay and in accordance with applicable law, Shopify requirements, and our contractual obligations. We will also take reasonable steps to preserve evidence, reduce further risk, and document corrective actions.

International Processing

Data may be processed in countries where Velox XR Limited or its service providers operate. Where required, we use appropriate safeguards for international data transfers.

Customer And Merchant Rights

Depending on applicable law, individuals may have rights to access, correct, delete, export, or restrict processing of their personal data. Merchants and shoppers can contact us to make a privacy request.